Sporty Afros Split – Why Alex and I Went Our Separate Ways

SportyAfrosSplit

As most of you guys know by now, Alex is no longer affiliated with Sporty Afros. We split a few months ago, but I was deep in the wedding planning trenches and I didn’t have a chance to announce it. After five years of being business partners, we decided it was time to go our separate ways. Long story short, we had differing long-term visions for the company. I will continue to run SportyAfros.com, along with all social media and our store. Alex decided to start her own website and I truly wish her the best of luck. She’s been a great business partner and I know she will continue to rock at everything she does.

In the meantime, I’m really excited for the next chapter of the business! As you can see, I’ve revamped the website and I’m in the process of developing a new creative direction and new services for you guys. Sit tight and stay tuned! If you have any questions you can comment below and I’ll get right back to you.

XO

Whitney

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